Upgrading to digital TV -- Phase 2
Friday, July 11, 2008 by Amber
My dear grandma has had the same TV for at least the past 25 years -- as long ago as I can remember -- and it is so blurry that it hurts my eyes to look at it. She tapes her soaps everyday on a VCR, and scoffs at the idea of a new TV and a Tivo. She rarely uses her cell phone, which she has only for emergencies, and doesn't know how to change the ringtone (which I used to my great amusement a few years back by uploading 'SexyBack' by JT onto it).
She, I suppose, is the target audience for the federal govt's $1.5B campaign letting folks know their TVs won't work as of Feb. 2009 unless they upgrade to a new TV (gasp) or buy a fancy new converter box for good ol' bunny ears due to the switch from analog to digital TV signals.
Leave it to the gov't to waste billions of dollars overcomplicating a simple idea. I mean, perhaps it's that I don't fully understand the technical concept that, much like the switch from black-and-white to color programming nearly 50 years ago, older TVs that use an antenna to pull down and translate TV signals will no longer function when that over-air method of transmitting the signals is turned off and replaced by a wired digital signal that more efficiently transmits the same information using 1s and 0s to streamline the industry and improve picture clarity and viewer experience.
No... no, I think I understand the concept fine. It's the idea that $1.5 B needs to be spent to inform the public of the switch. Now, granted, some of that money is going into a discount program in the form of gov't issued coupons to help these analog folks buy a special converter to plug into the ol' TV boxes so they can still tune into Nick at Nite.
But that still seems like a lot of money, doesn't it, to simply tell people, 'Hey, before you get your bunny ears in a twist, better upgrade the TV, k?' So, in the interest of saving the gov't a bit of money, let's all do the feds a favor and inform everyone we know with analog TVs older than dust of the Feb. 2009 switch -- it's your duty as a geek to help out the technologically impaired.
I'll take the first step and ring up my grams... 'I'm bringing sexy back... you other boys don't know how to act... '
She, I suppose, is the target audience for the federal govt's $1.5B campaign letting folks know their TVs won't work as of Feb. 2009 unless they upgrade to a new TV (gasp) or buy a fancy new converter box for good ol' bunny ears due to the switch from analog to digital TV signals.
Leave it to the gov't to waste billions of dollars overcomplicating a simple idea. I mean, perhaps it's that I don't fully understand the technical concept that, much like the switch from black-and-white to color programming nearly 50 years ago, older TVs that use an antenna to pull down and translate TV signals will no longer function when that over-air method of transmitting the signals is turned off and replaced by a wired digital signal that more efficiently transmits the same information using 1s and 0s to streamline the industry and improve picture clarity and viewer experience.
No... no, I think I understand the concept fine. It's the idea that $1.5 B needs to be spent to inform the public of the switch. Now, granted, some of that money is going into a discount program in the form of gov't issued coupons to help these analog folks buy a special converter to plug into the ol' TV boxes so they can still tune into Nick at Nite.
But that still seems like a lot of money, doesn't it, to simply tell people, 'Hey, before you get your bunny ears in a twist, better upgrade the TV, k?' So, in the interest of saving the gov't a bit of money, let's all do the feds a favor and inform everyone we know with analog TVs older than dust of the Feb. 2009 switch -- it's your duty as a geek to help out the technologically impaired.
I'll take the first step and ring up my grams... 'I'm bringing sexy back... you other boys don't know how to act... '
Labels: analog, converter boxes, digital TV, Justin Timberlake, Nick at Nite, SexyBack
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Amber Plante is your guide through the geektastic worlds of science, technology and pop culture -- the Q to your James Bond, the Cortana to your Master Chief and the McGonagall to your Harry Potter, so to speak. She makes the technobabble make sense and shows you the fantastic wired world of the Internet in a whole new light. Are you a geek, too? Don't worry, you're in good company.