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Does the next-gen search engine measure up?

What do you do if you don't want to Google? Until recently, not much.

You could have visited Live.com, a Microsoft-powered search engine that, while fine, isn't as top-of-mind for your company's SEO and doesn't spit back results in quite the same way.

In the end, you sucked it up and Googled anyway, knowing that it's minimal interface was the tipsiest top of a huge iceberg of info that you knew heralded its best-in-class search capabilities.

But is that still true? Launching today is a new competitor search site, Cuil.com, that promises more than 120 billion pages indexed, blowing Google's 40 billion pages out of the 'net's water. According to CNet.com: "... it's pitched as bigger, faster, and better than Google's flagship search engine in pretty much every way."

Let's take a superficial look, shall we? First, I don't care for the name -- it's doesn't roll off the tongue in the same way Google does, especially since I don't know how to pronounce 'Cuil.' Kweel? Anyway, it has the same minimalistic homepage design, but no options for photos or news feeds. Search results are organized very nicely, but in a quick search for 'byte-sized blog,' I show up as No. 7 on Google -- not too shabby -- but I'm not on the first 7 pages of Cuil.

Variety is the spice of life, and it's good to have options for your searching needs. Go check out Cuil.com. You may find you like it more. Me? I'll stick to Google. That toolbar menu in my browser is far too convenient and I love their logo caricatures on holidays. Simple pleasures, my friends.

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“Does the next-gen search engine measure up?”